• Frequently Asked Questions
• Quick Start Guide
• The How-to & Why Guide (PDF)
• Online Demos
• Creating and Using Segments
• Anti-Spam Policy
• Anti-Spam Policy in Detail

VirtueMailer Anti-Spam Policy

Put simply, it is NOT okay to send to people who have not asked to be contacted by you via email.

We require that everyone on your subscriber list have either purchased from you or opted IN to your mailing list (not simply given the option to opt out).

Not sure what's ok and what isn't?

View our Spam Policy in detail here.

What about Unsubscribes and Bounces?

The VirtueMailer system handles all the fiddly stuff like bounces and unsubscribe requests automatically. If you import a new subscriber database, it remembers who has bounced/unsubscribed previously, so you don't end up annoying people who've already opted-out.

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How VirtueMailer maintains a good sender reputation

Our product is a professional email marketing system - it is in our interest to protect ourselves, and therefore our clients, form being labelled SPAMMERS.

Human approval process

Before you can send a single campaign, every new customer is reviewed by our team to ensure they meet our comprehensive criteria covering permission, email content, privacy and much more.

ISP feedback loop integration

Our system is integrated into the feedback loop of ISP’s like Yahoo, Hotmail and AOL. We can detect if a subscriber marks you as spam, and remove them from your list automatically.

Email authentication

Email authentication allows our customers to prove they are who they say they are. Using technologies like Sender ID and DomainKeys/DKIM you can protect your reputation and improve the chances of getting delivered.

Smart bounce and complaint handling

We automatically detect different types of bounces and react accordingly. Undeliverable addresses are removed immediately, temporary fails are given additional chances before removal based on best practice.

Best practice built in

We support confirmed opt-in for all susbcriber lists, include a single click unsubscribe link in all campaigns and allow your subscribers to maintain their own subscription through preference centers.

3rd party deliverability monitoring

We use a number of third party tools to monitor our inbox delivery to dozens of the leading ISP’s allowing us to spot potential delivery issues and react immediately. Our team monitors all major blacklists daily.